Digital Marketing Manager

The Village Health Clubs and Spas are premier healthy lifestyle clubs where we encourage and foster a work life balance and healthy living.  We offer a fun environment designed to promote health and wellness for members and employees alike. Our uniquely social culture makes us a great choice for employees who want to share their passion for health and fitness.                     

We offer beautiful facilities, state-of-the-art equipment, and dynamic programming, but what really sets us apart is our team of positive, friendly staff at each location.  Our employees encourage one another, working together to create a comfortable, welcoming atmosphere for everyone we encounter.  

Our culture statement gets right to the point: “As one we have fun and get it done!” Join our team today and experience the  Village Way for yourself.

Job Summary:

The Digital Marketing Manager leads the company’s online presence. This role is responsible for driving leads through all online channels. Monitors and influences online reputation management and company image on all digital assets. This role develops creative ad campaigns for lead generation and designs engaging social media content for branding, member engagement and revenue generation.

Job Responsibilities:

Online Lead Generation: 60% time dedicated

• Digital lead generation and budget management of digital marketing campaigns including Google ad words, META, Programmatic, and online listings; Measure and report on performance (ROI and KPIs) across all platforms using GA4 and other tools to ensure strategies are optimized based on insights
• Responsible for SEO/AEO and organic website visits
• Leverages AI tools to automate workflows, optimize productivity and stay competitive.
• Identify industry trends and insights and optimize marketing campaigns based on the insights
• Collaborating with internal resources, agencies and other partners to successfully drive leads to sales
• Test ads and work with sales team on conversion rates
• Obtain from membership reasons why new members are joining and use this data for targeted ads and retargeting
• Responsible for online membership sales

Social media: Strategy and Execution: 40% time dedicated

• Content & Social Strategy: develop cohesive, high-quality content strategies and oversee social media engagement to drive user interaction and community growth.
• Oversee company blogs and other content to keep the club’s online reputation strong
• Create social media calendar – plan monthly posts to support membership and revenue generation
• Monitor brand online, including online reviews and use of brand to ensure consistency and compliance
• Research and utilize social media advertising opportunities
• Online reputation management. Engage with comments regarding the Village Clubs, including negative posts on social platforms
• Attend Village events, taking photos and videos and sharing them on social media during the event, plus sharing professional photos after the event

Knowledge/Skills Required:

• Bachelor’s degree in communications, interactive media, journalism, marketing or related field
• Minimum of 3 years of related experience, such as digital marketing and social media
• Expert knowledge of social networking channels
• Experience with SEO analytics and Social Media influence tracking tools
• Team player, with confidence to take the lead and guide departments when necessary
• Excellent writing and communications skills
• Must be comfortable working in a fast-paced environment where continuous improvement is expected
• Must be change-adaptive, flexible, and empathetic
• Demonstrate initiative to think, work, and make independent decisions based on sound judgment
• Knowledge of Social Scheduling Tools, HubSpot and WordPress CMS
• Proficiency in Microsoft Office Suites (Word, Excel and/or PowerPoint), Outlook and knowledge of Marketing Software systems such as Adobe Creative Cloud
• Ability to always demonstrate professionalism and discretion
• Obtain CPR certification within 30 days of hire through Company training
• Perform other duties as assigned
• May be required to work evenings and weekends as needed

Knowledge/Skills Preferred:

• Graphic design experience and/or Canva or Adobe Express
• High-end health Club/hospitality industry preferred

Required Abilities
Physical Activity
This position requires some standing, walking, lifting, grasping, bending and kneeling for filing.  Sitting for long periods of time. Substantial repetitive movements (motions) of the wrists, hands, and/or fingers.  Expressing or exchanging ideas by means of the spoken word. Involved in activities where one must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly. Perceiving the nature of sounds at normal speaking levels with or without correction. Requires the ability to receive detailed information through oral communication, and to make the discriminations in sound.

Physical Requirement
Sedentary work involving sitting most of the time. Walking and standing are required occasionally to attend events and classes to take photos and video.  Exerting up to 10 pounds of force occasionally to lift, carry, push, pull or otherwise move objects.  

Visual Requirement
Position requires close visual acuity to perform activities such as: preparing and analyzing photos, video, and data. Transcribing data, viewing computer monitors and extensive reading.

Working Conditions
Position is not substantially exposed to any adverse environmental conditions.  It involves typical office or administrative work.